Thursday, October 03, 2002

FROM: Consumer Relations,

RE: Cap'n Crunch's Oops! Choco Donuts Cereal

Hello Keith:

Cap'n Crunch is off sailing around the world on the S.S. Guppy at this time, so it falls to me to respond to your rather lengthy e-mail.

The Crunch monster (or as he prefers to be known, The Crunchberry Beast, has gone into hiding because he knows that the Crunchlings can defeat him with the proper training. Their on-going battle is helping make the world a safer place for the world's supply of Crunchium (the magical ingredient that gives Cap'n Crunch cereal its famous crunch). Smedley the Elephant is on the Guppy as well as Sea Dog and the rest of the Cap'n's fearless crew.

Choco-Donuts. Thank you for the compliment--they are "good stuff" as you said. But nothing the Cap'n does is ever an accident. The invention was nothing similar to that unfortunate incident with Captain America. It was more like the first time you surfed a pipeline in Maui.

We're so glad you think the Sprinkle-tizer and the Crunch-a-tizer are so great. They were invented by the Cap'n specifically to make Oops, Choco Donuts. As for the name, the cereal replaced Oops! All Berries. We kept the Oops! name for product recognition.

Anyway, thanks for the feedback, the Cap'n is really happy when he gets compliments like yours,

1st Mate (on land)